Ben Boynton- Principal Rep/Founder

I found my love for the outdoors in the Midwest. Growing up playing in Lake Michigan and braving Minnesota winters, I was lucky enough to find my way in 2011 to NZ to start a career in the outdoors. Since then, I’ve worn many different hats: Shop Tech, Avalanche Control, EMT, Dog Handler, Kayak Guide, Lift Operator, Tour Guide and more. After living and working through the greater Rockies, I returned to the region in 2021 with my family. Since then I’ve found a true passion in connecting my experience with shops and consumers across the Great Lakes and beyond.

I’m passionate about helping retailers shine in an omni-channel environment, with a focus on product knowledge and in-store support. Let’s connect today and see what tomorrow could hold!